ABBA Voyage is an innovative virtual concert residency launched in May 2022 at the purpose-built ABBA Arena in London, featuring digital avatars of ABBA members known as “ABBAtars” created using motion capture technology and performance techniques by Industrial Light & Magic. The immersive show combines these avatars with a live 10-piece band, delivering a 22-song setlist of ABBA’s greatest hits, including “Dancing Queen” and “Mamma Mia,” as well as new tracks like “I Still Have Faith in You.” With cutting-edge production, including dynamic lighting and special effects, ABBA Voyage has become a commercial success, generating over $150 million in sales and selling over 1.5 million tickets as of 2023. The concert is set to run until at least 2026, offering a unique fusion of nostalgia and modern technology that has redefined live entertainment.
ABBA Voyage: A Digital Concert Revolution
Experience the Magic of ABBAtars
The heart of ABBA Voyage is the digital avatars, which are created using innovative motion capture technology. The ABBAtars perform alongside a live 10-piece band, bringing ABBA’s classic hits to life in a futuristic format. The avatars are meticulously designed, capturing the essence of each band member while performing iconic songs like “Dancing Queen,” “Mamma Mia,” and “The Winner Takes It All.” This performance is enhanced with incredible special effects and dynamic lighting, making the experience feel immersive and larger than life.
A Fusion of Nostalgia and Innovation
What makes ABBA Voyage truly unique is its fusion of nostalgia and modern technology. While fans enjoy the songs they’ve known and loved for decades, the digital avatars provide a whole new level of interaction with the audience. The ABBAtars’ performances are not pre-recorded; they are brought to life in real-time, adding a fresh layer of excitement to ABBA’s timeless hits. Additionally, the show integrates advanced stage effects, holograms, and cutting edge visuals that enhance the nostalgic appeal of the performance.
Unprecedented Commercial Success
ABBA Voyage is not only a technological marvel but also a commercial hit. Since its launch, the concert has sold over 1.5 million tickets and grossed more than $150 million. With performances held seven times a week, the show has become a must-see event in London, with fans flocking from around the world. The ABBA Arena, where the concert is held, is designed to accommodate 3,000 guests, offering an intimate yet immersive experience. The show’s success is a testament to the power of ABBA’s music and the innovative approach of ABBA Voyage.
Ticketing and Venue Information
ABBA Voyage is performed at the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, London. The venue has been designed to offer an unparalleled concert experience, featuring a fully covered performance space and comprehensive amenities for guests. Tickets are available in different categories, from seated options to premium “Dance Floor” tickets. Prices start at £38.50, and with the popularity of the show, tickets tend to sell out quickly.
