In recent years, the fashion industry has made tremendous efforts to digitally transform and adapt fashion to the digital age. In addition to NFTs, blockchain technology is being used by brands to attract, verify and connect with consumers from all over the globe. Not only that, new NFT drops are released by luxury fashion brands and major fashion houses every day. So, let’s see fashion brands who make NFT and letting NFTs indulge into their product portfolios!
5 Top News And Update About Fashion NFT
Gucci’s NFT-Film: Aria
Gucci was one of the first premium fashion businesses to venture into the field of NFT. Not only that, Gucci made an NFT-film inspired by their Aria collection to celebrate its momentous 100th anniversary. Moreover, the four-minute short video was auctioned off at Christie’s for $25,000.
RTFKT – Selling Virtual Shoes
RTFKT, a digital fashion company, created history by collaborating with 18-year-old crypto artist Fewocious in a virtual NFT drop that raised moreover $3 million in less than 7 minutes. Not only that, RTFKT and Fewocious collaborated to build three virtual shoes that buyers could “try on” via Snapchat before entering an auction to acquire. The real shoe was also given to the winning bidder.
Paris Fashion Week Introduced NFTs
The “French Fashion” and “Haute Couture Federation” collaborated with the “Arianee” platform to develop NFTs that may be exchanged at the 2022 men’s fall/summer fashion week in Paris, as well as other high fashion shows. These tokens allow visitors to view rare clothes, including one by renowned fashion digital artist Richard Haines.
Dolce & Gabbana Breaks Record For Most Expensive Fashion NFT
During Venice Fashion Week, D&G debuted a 9-piece NFT collection. The NFTs were sold at auction for $5.56 million. Moreover, buyers of each NFT received not only the NFT but also actual copies of the products as well as special access to D&G events. Furthermore, the luxury NFT platform UNXD intends to develop a USD10 million “Culture Fund” to extend the usage of NFTs in the fashion business.
Ray-Ban Launches NFT Eyewear
A new pair of Ray-Ban NFT Aviator glasses was introduced in collaboration with artist Oliver Latta. The company described the NTF as “a unique virtual product that will create an unsurpassed brand experience, allowing their brand lovers to express their uniqueness.”
As seen by the news and updates about fashion NFTs, the fashion industry has completely accepted NFTs, and the integration market for virtual fashion and crypto clothing is also continuously increasing. NFTs and blockchain technology are increasingly being used by leading fashion businesses to attract, connect, and interact with clients all over the world.
