Are you looking for ways to make your blog stand out in 2023? If so, it’s time to start promoting on Pinterest. With over 250 million users worldwide, Pinterest is a powerful tool for driving traffic and engagement to your blog. But with so many businesses competing for attention, it can be tricky to stand out in the crowd of content. This guide will walk you through step-by-step how to promote your blog on Pinterest in 2023 effectively and efficiently so you can reach the widest audience possible.
Set Up a Pinterest Business Account
The first step in getting started with using Pinterest for business is setting up a business account. You can either create a new one or convert an existing personal account into one geared toward businesses.
To make the most of all that this platform has to offer, it’s best to have a business account as opposed to just having a personal page. Benefits include access to Rich Pins, Analytics Dashboard, Ads Manager, and Promoted Pins campaigns directly from within the app.
Apply for Rich Pins
Rich Pins are special pins that automatically display additional information from your website when shared on the platform. Articles, recipes, and products are some examples of what can be posted as Rich Pins.
For recipe blogs specifically, rich pins enable automatic retrieval of metadata such as cooking instructions and ingredients thanks to recipe card plugins installed on websites that support them (like WP Recipe Maker). It’s easy to apply for Rich Pins – simply go through their application process found within their help section!
Claim Your Website on Pinterest
For verification purposes and access to certain features (such as enabling rich pins), you should claim any website associated with your account. The steps vary depending on which plugin/extension you’re using – here’s what it looks like when claiming a WordPress website through Yoast SEO Plugin:
- GoTo ‘SEO’ then click on ‘Social’
- Select ‘Pinterest verification code,
- enter the name in that field
- copy & paste it onto the HTML tag field at the top
- click save changes
- go back into SEO
Create Click-Worthy Pins
One of the most important aspects of promotion on Pinterest is creating click-worthy pins that will entice viewers to click through. Use Canva or other image-editing tools to create visually appealing pins that highlight your brand or product features.
It’s recommended that you create at least two custom images per post, including plain photos as well as text graphics with accompanying captions. To get the most out of your efforts, be sure to optimize each pin with keywords for better visibility and include SEO-friendly descriptions, titles, and hashtags too!
Optimize Your Pinterest Boards
The success of any promotional campaign greatly depends on proper organization and stratification! Make sure you have relevant boards related to your blog topics so users are getting directed towards relevant content when they click through from a pin.
Also, be sure to add cover images for each board as well as a branded board specifically related to your blog name – this will ensure extra exposure during searches.
Finally don’t forget about adding detailed descriptions which not only boost traffic but also engagement with potential visitors who become acquainted with what it is that you do!
