If you are a big fan of Leo Messi, you will be excited to know that the football superstar has launched his debut fragrance. Beauty industry leader Sheralven will distribute Messi Eau de Parfum in the US. You can find it at JCPenney. Welcome your favorite footballer to the world of luxury scents.
A Unique Blend of Global Ingredients
Made with warm tones and infused with cardamom and wild cypress, the top notes of this perfume are irresistible. Cedarwood notes are complemented with a very subtle vanilla scent. The perfume comes in a beautiful navy blue glass bottle with Messi’s logo, representing class and sophistication.
Messi’s Passion for Fragrance
Messi expressed his excitement by saying, “I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is a unique and inspirational fragrance in a personalized bottle for all fans worldwide.”
Sheralven and JCPenney’s Exclusive Partnership
Steven Koss, CEO of Sheralven, shared his enthusiasm about launching Messi’s fragrance: “We’re thrilled Game On Product Group has chosen Sheralven to launch Leo Messi’s signature fragrance in North America. With JCPenney as our exclusive US retail partner, we’re confident this will become the GOAT of fragrance launches.” Koss added that they expect the fragrance to generate $100 million in retail sales by 2026.
Availability and Pricing
The Messi Eau de Parfum will be sold in over 600 JCPenney stores across the U.S. and Puerto Rico and online at jcpenney.com. The 3.4-ounce (100 ml) bottle will retail for $72, and a gift set, which includes an 8.5-ounce (250 ml) body wash and a toiletry bag featuring Messi’s logo, will be available for $88. Dedicated displays will also be featured in the JCPenney Beauty sections.
Messi Eau de Parfum: A Reflection of the Legend
The fragrance mirrors Messi’s persona on and off the field, embodying his competitive essence and inspiring confidence. Encased in a bold, sleek, deep-blue bottle, the scent will make global waves. Daryl Czarny, Managing Director of Game On Product Group, noted the campaign’s importance in representing both the fragrance and Messi’s brand.
A Global Campaign
The global campaign for the perfume is highly creative. The dynamic visuals show the passion of the whole team. The renowned choreographer C Prinz is dedicated to taking the brand to another level.
Wrap Up
The launch of the Messi Eau de Parfum will be a worldwide affair, covering all the continents: North and South America, Europe, Asia, Australia, and even New Zealand. The fragrance will be made available to major retailers like JCPenney in the USA and Chemist Warehouse in Australia to ensure all the sports fans reach out to people across the globe with Messi’s essence.
