On 10th Feb 2023, Microsoft Corporate Vice President Yusuf Mehdi announced on Twitter that more than a million people requested to try the new AI-powered search engine, Microsoft Bing. Microsoft introduced several new features powered by artificial intelligence to improve the search experience for users. Bing can now understand the context of a search query and provide more personalized and helpful results. So, have you tried Microsoft’s new AI-powered search engine after its official release?
How Is Bing Associated With AI?
Bing, Microsoft’s search engine, uses AI in several ways to improve the search experience for users. Here are some ways in which Bing is associated with AI:
Intelligent Answers
Bing uses AI to directly answer complex questions in a natural language format. The system is designed to understand the context of the question and provide an accurate and helpful answer.
Visual Search
Bing’s Visual Search feature uses AI-powered computer vision to recognize objects within images and provide information about them. Users can search for similar images, shop for products, and learn more about things they find in pictures.
Ranking Algorithm
Bing’s ranking algorithm uses AI to provide more relevant search results to users. The system is designed to understand the intent behind a search query and deliver results that match that intent.
Personalization
Bing uses AI to personalize the search experience for individual users. The system learns from a user’s search history and behavior to provide more relevant results and recommendations.
Overall, AI is an essential part of Bing’s technology stack, and Microsoft continues to invest in AI research and development to improve the search experience for users.
Bing and Google – Advancing Technology In Their Own Ways
Bing and Google are both search engines that use AI to provide relevant search results to users, but there are some differences between the two.
User interface: Bing and Google have different user interfaces, meaning the search experience may differ. For example, Bing’s Visual Search feature allows users to search for images by drawing a box around an object in a picture. In contrast, Google’s image search allows users to search for images by typing in keywords.
Data sources: Bing and Google may use different data sources to provide search results. Bing, for example, has partnerships with Yelp and TripAdvisor, which means that it may provide more detailed information about local businesses and travel destinations than Google.
Search algorithms: Bing and Google use different search algorithms, meaning they may produce different search results for the same query. Bing’s ranking algorithm, for example, uses AI to understand the intent behind a search query and provide results that match that intent.
Market share: Google is the dominant search engine with a global market share of over 90%, while Bing has a much smaller market share of around 3-4%.
Overall, integrating AI into Bing is part of Microsoft’s broader efforts to build more intelligent and intuitive products that leverage the power of AI to provide relevant search results to users and make their lives more productive and easier.
