TikTok is exploding! And whether you’re a TikToker or thinking about becoming one, you’ve definitely wondered how to build a huge viewership. You’ve probably also wondered, “When is the best time to post on TikTok?” The truth is that determining the best time to publish information on social media is difficult. Sure, there are numerous statistics and ideas for various platforms available, but trends emerge and alter on a regular basis. Continue reading to learn when to post on TikTok to ensure your content is picked up by the algorithm and reaches the relevant audience…
The Best Time To Post on TikTok
The following are the ideal posting times, according to a comprehensive analysis by Influencer Marketing Hub. All of these times are listed in EST.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Do TikTok Posting Times Matter?
TikTok posting times are essential for triggering the algorithm and increasing views on your videos. TikTok’s algorithm determines if a video gets pushed based on how many views, watch time, and engagement it receives. Thus, videos should be posted when they will be more likely to get views.
How To Check Your TikTok Audience Analytics?
Deciding your audience is an important element of knowing when to post, and TikTok’s Analytics function may help you with that. A Pro Account is required, but the good news is that it is completely free.
Here’s how to check your TikTok Analytics:
- Open the TikTok app and go to your profile.
- Tap the three lines in the upper right to access the Settings and Privacy menu.
- Go to ‘Settings and Privacy,’ then ‘Manage Account,’ and see whether you can ‘Switch to Pro Account.’
- If you do, choose it and proceed as directed.
- Return to your profile, click the three dots again, and select ‘Creator Tools.’
- Select ‘Analytics,’ and you’ll see
Figuring Out The Best Time To Post For Your Audience
Once you have access to TikTok Analytics, you can begin to do research and develop a strategy for the best time to post new content.
Looking at your ‘Top Territories’ will show you which countries are most engaged with your content. Then, by checking your ‘Follower Activity,’ you can track your followers’ activity by the hour, allowing you to observe when they’re most active.
You may then create a plan for your unique audience. For example, if you have a large number of viewers from both the UK and the US, you may publish in the afternoon on UK time (BST), which would also reach morning scrollers in the US.
It will get simpler to determine the best time to post on TikTok and what to post as you build a following, but for now, this should be considered a useful guideline to get you started.
