TikTok is flooding with beauty bloggers and MUAs adorning their eyes with shining gels and putting blush on their noses to mimic the look after a good cry. The Crying Makeup is the latest viral beauty trend on TikTok, where users are experimenting with this look that states I just cried!
Once beauty magazine taught us ways to conceal a puffy red face and use makeup to hide it. The new viral trend on TikTok urges users to accept the red-rimmed eyes and pink noses.
How It All Began?
A Boston-based creator Zoe Kim Kenealy shared a tutorial that has amassed over 507,000 likes on the platform. The tutorial helps you achieve a rose shiny look if you don’t want to cry. The makeup artist shared the tutorial for Crying Makeup for vulnerable and unstable girls. The look features soft lips with a flushed nose, cheeks, and under-eye area using a cream blush. Kenealy begins the tutorial using a warm, soft lip color that she blends out to eliminate any hard lines around the lips.
Then, using a shiny red gloss, she tops the lips, on the cupid’s bow for a weepy and shiny result. The essential of this makeup is a pink blush. Kenealy uses it on the cheeks, eyelids, underneath the eyes, and nose tip to create the soft redness one gets after crying, all over the face. According to Kenealy, the look takes inspiration from the shimmery look you get in the eyes after crying. The result is pretty elegant instead of messy.
What Does the Trend Portray?
Numerous media outlets are analyzing the viral trend and associating it with general sadness and depression among Gen Z. Also, there is a romanticized notion attached to posting after a crying look with a smudged liner, barefaced, and red-rimmed eyes. TikTok is known to do this, especially to look vulnerable and real, at the same time.
The year 2022 has witnessed an increasing demand for displaying emotions online and being vulnerable on the web. Celebrities such as Billie Eilish, Bella Hadid, and Nicola Peltz Beckham have posted crying selfies on social media and have looked great, nonetheless. Moreover, Hadid and Eilish have also spoken about their mental health struggles candidly. So, all of this has strengthened the case for crying makeup. Today, it is alright and perfectly acceptable to cry.
Be it the app or the real world, the timing of the trend matches with more people. How? More people are opening up about their struggles with mental health, seeking therapy, and sharing real-life moments while posting regular social media content.
When you open TikTok, you will find ethereal, clean faces, glistening cheekbones, and wet lips under the crying makeup category. The background music further adds to it. Lana Del Rey’s Pretty When you Cry is a popular anthem. With every crying makeup post, only one message is resounding. Crying is beautiful. Even though acing the glossy crying girl makeup could help with accepting emotions, it shouldn’t be the best course of action to deal with them as highlighters cannot be a long-term solution to your problems.
