Instagram reels are the rage these days. These short and entertaining videos are great at grabbing user attention, which can significantly improve your brand engagement. Reels allow you to record and edit short videos. you can even add music, effects, and voiceovers to these clips. Additionally, you can manage who gets to see these reels and use your audio.
What Are Instagram Reels Really?
Reels debuted 2 years ago. These are vertical videos, which can be up to 90 seconds long. Reels come with interesting editing tools and a huge library of audio tracks to choose from. You can also add stickers, captions, video clips, filters, and interactive backgrounds to make your reels interesting.
These reels are different from Instagram stories, which means they do not disappear after 24 hours. Reels are available until you delete them. They are currently favored by Instagram’s algorithm which means even people who don’t follow you will receive your reels as recommendations on their feed. If you are an influencer or a social media marketer, this could work in your favor!
How to Make a Reel on Instagram?
Ready to take advantage of Instagram reels? Here is a step-by-step guide to getting started on creating a reel:
Create a concept
Before getting started, you need a concept for the reel. This concept must be coherent with your posts and stories. It should resonate with your target audience and must fit with your brand’s tone. This will give a clear direction for the storyboard of your content.
Shoot the reel
It is now time to shoot the reel. You can do it from the reels tab, via your home screen, or through the Instagram stories camera.
You can record the reels in a series of clips, in a single stream, or in an external shot which you can upload later
Create the reels
From the bottom of your Instagram camera, choose reels. You will then be presented with a variety of tools to edit the reel and get creative.
- Audio: Choose “use audio” to create a reel with music by choosing a song from the Instagram music library
- AR Effects: You can choose from the AR effects from the gallery which are created by Instagram as well as creators from across the world for recording reels with different effects.
- Align: you can even line objects from the previous clip before recording the next one for a seamless transition.
While creating reels, you can set the timer to record the clips hand-free. You can also choose the speed of the video/audio selected, which is perfect for upbeat and slow-motion videos!
Once you have successfully created a reel, you can share it with your followers and get discovered by several other people on Instagram. They are similar to TikTok reels but reels have their own designated category and can be found quickly in Instagram explore even by those who don’t follow you. This makes them a must-use tool for marketers, influencers, and any business/individual on Instagram!
