If you are new to Tiktok or have already made an impact on other people’s lives as an influencer, you probably know that the app can help you get not only fame but also money. But you still don’t know how much Tiktok pays, and in search of what should my per video rate be on Tiktok, then you are at the right place. Here we will uncover accurate information on Tiktok payment.
How Much Does Tiktok Pay For Each Post?
Although the amount is directly dependent upon the number of followers, other factors can also affect the per-video pay rate. First, we will look at the social media categories for influencer reach.
Nano-Influencers
The nano influencers category falls to that Tiktok account which has a minimum of 1,000 followers; the account still falls in the Nano-influencers list until it crosses 10,000 followers.
The per-video rate for nano-influencers is from $5 to $25.
Micro-Influencers
Micro-influencers need a minimum of 10,000 followers, and their accounts are still considered such until they reach the 50,000-follower threshold. Micro-influencers may get $25 to $125 for each posting.
Mid-tier Influencers
When your TikTok account ranges between 50,000 followers to 500,000 followers, you are considered one of the Mid-Tier influencers on the platform. Mid-tier influencers can earn from $125 to $1250 for each posting on Tiktok.
Macro-Influencers
If you have over 500,000 followers, you’re a macro influencer. Your account will be in the same category till you hit the 1,000,000 followers milestone. The typical pricing for a TikTok account among Macro influencers is from $1250 to $2500 per video.
Mega-Influencers
Once your Tiktok account surpasses one million subscribers around the globe, your account will be described as the Mega-influencers. The minimum per video rate for Mega-influencers is around $2500, and there is no maximum limit.
Other Elements That Affect Tiktok Payouts
Other than influencer reach, some other significant elements affect per video rate on TikTok:
1. Engagement
Influencers with high engagement rates (e.g., likes, comments, shares) are more attractive to brands because it indicates that their followers are interested in and engaged with their content.
2. Niche
Influencers who specialize in a specific niche or industry, such as fashion, beauty, or travel, may be able to charge more for sponsored posts and brand partnerships because they have a targeted audience.
3. Audience Demographics
Brands and companies also look at the age, gender, and location of the influencer to determine whether the influencer’s followers are a good match for their products or services.
4. Content Quality and Relevance
The influencer who creates high-quality and relevant content will be more attractive to brands and will be able to charge more for sponsored posts and brand partnerships.
Conclusion
It’s also worth noting that TikTok’s algorithm can play a role in how much money an influencer can earn. A TikTok algorithm can boost the visibility of a creator’s content if it is deemed engaging and relevant, which can lead to higher engagement, more followers, and more monetization opportunities.
